VIXX has been appointed as Lotte Hotel's public relations ambassadors.

VIXX was selected as Lotte Hotel's public relations ambassadors at the appointment ceremony held at Lotte Hotel World in Songpa-gu, Seoul on the 5th. VIXX, who are actively promoting as unique concept idols representing K-pop both domestically and internationally, were appointed as public relations ambassadors in recognition of their global recognition and sophisticated image.

Previously, Lotte Hotel has appointed top stars representing Hallyu as public relations ambassadors and has been conducting various global star marketing activities targeting domestic and international consumers. This time, through VIXX, a global Hallyu group and unique concept idol representing K-pop, they plan to solidify their base in domestic and international markets.

VIXX, who have become the new face of Lotte Hotel, will participate in hotel Hallyu fan meetings, promotional activities, and promotional content, and will continue to act actively as public relations ambassadors representing the brand.

These are English translations of articles from our GTTOUR Japanese website.