Creating a "K-POP Complex Cultural Space" at Myeongdong Lotte Young Plaza.

Lotte Department Store, in collaboration with CJ ENM, Music Art, Copenglobal, and Rebel9,

announced that they will open "Palette," a K-POP complex cultural space, on the basement 1st floor of Myeongdong Young Plaza on the 17th of this month.

"Palette" is a new entertainment platform planned by Lotte Department Store to provide customers with a new experience by creating a space where musical experiences can be shared, and it will be a space where fans can not only purchase existing artist merchandise but also share artists' daily lives, music, and thoughts.

Lotte Department Store plans to build a platform at "Palette" where customers can experience small exhibitions, pop-up stores, live performances, interviews, and purchase merchandise, offering an offline entertainment experience.

Diverse content featuring top domestic artists will be sequentially released, with each artist featured for a minimum of two weeks and a maximum of one month.

The first artist to be featured after the opening will be the male idol group "NU'EST."

From the 17th of this month to the 13th of next month, a special space will be provided for NU'EST fans.

Experiences only available here, such as unreleased music video behind-the-scenes images,

and actual NU'EST props will be on display.

In addition, various special merchandise, including music video behind-the-scenes photobooks and desk mats, will be available for purchase.

【NU'EST CONCEPT ZONE】

Period: May 17 (Fri) - June 13 (Thu)

Hours: 11:30 AM - 9:30 PM

Location: Palette, Basement 1st Floor, Lotte Department Store Young Plaza Myeongdong Branch

Admission Fee: Free

*Sales will be held at the M Star Shop on the 3rd floor from 5/17 to 5/19.

*Sales will be held at Palette on the basement 1st floor from 5/20 onwards.

These are English translations of articles from our GTTOUR Japanese website.