Chinese fans have launched an advertisement covering an entire airplane with EXO member Sehun's photos and birthdate to commemorate his birthday.  

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According to Sehun's Chinese fans, they placed an advertisement commemorating his birthday on a Tway Air plane.

Not only the exterior wrapping but also the in-flight tray tables were decorated with Sehun's photos, and the production period alone took 3 months.

Generally, airplane wrapping advertisements cost over 200 million won and are carried out for corporate brand promotion or product promotion.

It is rare for a celebrity's birthday celebration. Airplane wrapping advertisements instantly attract attention and can achieve publicity effects in numerous countries through travel.

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In addition to the airplane advertisement, Chinese fans organized various events, such as creating a path with Sehun's photos in an aquarium's underwater tunnel for a hands-on event.

They also practiced good deeds, such as building bridges and roads in underdeveloped regions around the world in the name of EXO Sehun.

Meanwhile, EXO Sehun is receiving a lot of love in China.

He was the first EXO member to open a Weibo account in October 2014 and recorded 500,000 followers within 24 hours.

He also took on the lead role in a Korean-Chinese co-production film.

[Reporter Ahn So-young newsflash@chosunbiz.com] 

These are English translations of articles from our GTTOUR Japanese website.