No.1 digital music platform ‘Genie Music’ and Mnet digital channel ‘M2’ will jointly hold the

‘M2 X GENIE MUSIC AWARDS (hereinafter referred to as MGMA)’ on August 1st.

MGMA declares differentiation with the concept of a new digital music awards ceremony for 2019.

It is characterized as trendy, fitting the era where all aspects of music are enjoyed digitally, such as listening to music online, watching music-related videos, sharing them with each other, and directly creating music-related content.

No.1 digital music platform Genie Music, which provides media content for the 5G era with intelligent curation services based on big data and artificial intelligence, and virtual reality (VR), IVI services, and No.1 K-pop digital channel M2, which has subscribers in 218 regions worldwide with artist-focused content optimized for mobile, have joined hands for MGMA, drawing attention.

 M2, the representative K-pop digital channel with the largest number of subscribers among K-pop channels, 22 million, is reaching out to global fans with differentiated content.

MGMA is the first attempt where two platforms aiming for the best in the digital music content domain have met. By combining the powerful assets of both sides, it will select the music, artists, content, and creators currently loved by the public. The process until the awards ceremony day and the live broadcast will be revealed through various forms of digital content.

Who are the music content and creators that the digital generation is responding to at this moment? Expectations are high for the lineup of representative K-Music artists, regardless of genre or generation, who will join MGMA, and the performances they will present.

The 2019 MGMA will be held on August 1st at the KSPO Dome in Olympic Park, Seoul, and will be broadcast live through the Genie Music website and mobile app, music specialty channel Mnet, and digital channel M2.

Reporter Kim Ju-hee sestar@sedaily.com

These are English translations of articles from our GTTOUR Japanese website.