
Group BTS will open a super large pop-up store called "HOUSE OF BTS" in Yeoksam-dong, Gangnam from the 18th to January 5th of next year.
According to their agency BigHit Entertainment on the 10th, this pop-up store, which will operate for 80 days, will fill the entire building, spanning one basement level and three above-ground floors, with BTS-related content, allowing visitors to directly experience the world of their music videos. In addition to the space, merchandise and food and beverages will also be sold.
This is an enhanced version, both quantitatively and qualitatively, of the BTS World Tour pop-up stores operated in Los Angeles, Chicago, and New York in the US, and London in the UK, and Paris in France in May-June.
This pop-up store will primarily feature pink, the color of the title song "Boy With Luv" from BTS's latest album "MAP OF THE SOUL : PERSONA," and will also include spectacular exhibitions utilizing artwork derived from the music videos of hit songs such as "DNA" and "MIC Drop."
BigHit stated, "'HOUSE OF BTS' will become a complex experience space that offers a surprising experience beyond existing pop-up stores, and we hope it becomes a space where not only fans but also many people can enjoy together."
BTS will hold their "LOVE YOURSELF: SPEAK YOURSELF" tour at the King Fahd International Stadium in Saudi Arabia on the 11th.
These are English translations of articles from our GTTOUR Japanese website. |