Actor Lee Joon-gi has been selected as the promotional model for Shinsegae Chosun Hotel.

On the 1st, his agency Namoo Actors announced, "Lee Joon-gi has been selected as the model for Shinsegae Chosun Hotel and will continue to show the power of a global Hallyu star.".

On the same day, Shinsegae Chosun Hotel announced that they would further strengthen their global star marketing through Lee Joon-gi.

This marketing, planned with the aim of increasing brand awareness, is expected to expand global marketing targeting domestic and international consumers by selecting Hallyu star Lee Joon-gi as the promotional model.

Lee Joon-gi, who has become the new promotional model for Shinsegae Chosun Hotel, is actively engaged in promoting Korean culture overseas as well as improving brand awareness.

The commencement of this will include an appointment ceremony and photo shoot at Shinsegae Chosun Hotel, including L'Escape Hotel and Busan Westin Chosun Hotel.

Since his debut in 2004, Lee Joon-gi has established himself as an irreplaceable Hallyu star in movies and dramas.

Great synergy is expected from the meeting between Lee Joon-gi, who has been loved for a long time both domestically and internationally with high recognition, and Shinsegae Chosun Hotel.

Lee Joon-gi is continuing his diverse activities while considering his next project.

These are English translations of articles from our GTTOUR Japanese website.