BTS V's China fan club is the first fan club in history to

officially sponsor the Seoul Christmas Festival.

For the 'Seoul Christmas Festival,' which is celebrating its 5th anniversary this year,

BTS V's China fan club will participate as a sponsor to give V an unforgettable

birthday present.

On the 13th, the '2019 Seoul Christmas Festival,' which attracts millions of visitors annually and has established itself as Seoul's representative cultural festival, kicked off.

For this festival, V's China fan club, 'BAUDUVBAR,'

is participating as an official sponsor for the first time in the history of individual fan clubs for a festival officially hosted by the Seoul Metropolitan Government, adding meaning by welcoming tourists with sculptures and videos commemorating V's birthday.

Cheonggyecheon, as the political, economic, and cultural center of Seoul,

runs through the heart of major tourist attractions and has never allowed commercial promotion for five years. It is highly unusual for V to be granted promotional permission for the first time as a celebrity.

Considering that Busan Citizens Park, which V visited, attracted tourists as 'V Road' and brought the highest number of visitors to the park, Seoul City's exceptional acceptance is expected to trigger another 'BTS effect.'

'BAUDUVBAR' revealed that they were able to participate as an official sponsor after five months of multi-channel negotiations, driven by the achievements and popularity V has garnered domestically and internationally.

From the 24th to the 30th, a special video celebrating V's birthday will be broadcast every night on the giant light palace main stage at Gwanghwamun Square.

This is a testament to the exceptional planning of the China fan club, which presented the entire Christmas festival as a gift to V, the first celebrity to receive such an honor.

The 'Hope Zone,' specially created for V as 'Pureple V Zone,'

will be fully prepared from the 20th to decorate the highlight of the festival.

The Hope Zone, centered around the 'Hope Lantern Lighting' event, will see crowds flocking to the Gwanggyo Gallery, extending to the traffic, where a purple light show will unfold with various sculptures and illuminations symbolizing V along the Cheonggyecheon stream.

A large archway shaped like a purple heart, symbolizing the purple heart derived from V's creation of '보라해' (Borahae - I purple you), will feature a 'V' mark, expressing the love V has conveyed.

On the opposite side of the magnificent traditional tile-decorated structure announcing the festival, a large circular structure engraved with the jacket photo of V's self-composed song 'Scenery' will appear to float on the water like a moon, creating a soft 'Scenery' and

adding ambiance with 'Purple You' neon signs and purple heart lighting.

V's China fan club, which easily surpassed 500 million won in birthday donations, achieving the highest K-pop joint purchase of 2.5 billion copies and 100 million views in 30 minutes, is providing corporate-level support based on its immense economic power and fan power.

At this national event, organized by the Agape Cultural Foundation and supported by the Ministry of Culture, Sports and Tourism, the Seoul Metropolitan Government, the Korea Tourism Organization, and the Seoul Tourism Organization, V's fan club's name appearing alongside corporations allows fans to spend a meaningful Christmas with V.

"We will be your Santa Claus! We present you with hope, the moon, a purple ocean, and a place full of people who love you."

BAUDUVBAR's grand Christmas gift

will continue until the 1st of next month. Lighting hours are 5 PM, with closing times of 10 PM on weekdays, 10:30 PM on Fridays, and 11 PM on weekends and holidays.

Reporter Choo Young-jun yjchoo@segye.com
ⓒ Segye Ilbo, Segye Times

These are English translations of articles from our GTTOUR Japanese website.