Global sportswear brand FILA has released its first pictorial shot with BTS.

FILA revealed on the 23rd that they released the pictorial for '2020 One World, One FILA' featuring BTS, the brand's global models.

This is the first pictorial released by FILA since BTS became models.

In this pictorial, FILA unveiled the 'One World, One FILA' concept that will be promoted starting next year.

The concept is about bringing together millennials who are interested in fashion through FILA, with BTS, who have established themselves as global artists.

In the pictorial, the seven BTS members are wearing white t-shirts engraved with the FILA logo, representing the FILA brand.

The pictorial is characterized by how BTS's charm is enhanced based on FILA's heritage.

The members exuded differentiated charms with poses and expressions that highlighted their individuality.

The fact that they showed unique harmony while expressing different colors was evaluated as effectively bringing out the message FILA intended to convey.

FILA announced its global model contract with BTS in October, raising global anticipation.

The first pictorial, released this time, was originally scheduled for release in January of next year, but a portion was pre-released to meet the expectations of fans who requested an early release.

This pictorial was simultaneously released worldwide, including the US, Europe, Asia, and South America, as well as domestically.

Through the release of the pictorial, FILA plans to fully realize 'One World, One FILA' and communicate with consumers worldwide.

The official pictorial will be available as scheduled from early January next year through all FILA stores worldwide, the website, and official social network services (SNS) such as Facebook, YouTube, and Instagram.

A FILA representative said, "We were able to release a portion by advancing the schedule as much as possible to repay at least a little of the grateful support we received from FILA with BTS," and added, "We plan to continue a meaningful and unique communication with more people through the synergy created by FILA and BTS."

[Reporter Park Dae-ui]

These are English translations of articles from our GTTOUR Japanese website.