
Starbucks Coffee Korea will collaborate with BTS (Bangtan Sonyeondan) to launch food, drinks, and MD products, and will conduct a campaign to support the dreams of Korean youth.
According to Starbucks on the 16th, the campaign has been underway since January 1st with the theme "Be the Brightest Stars," and starting from the 21st, through collaboration with BTS, it is planned to convey a message of empathy and hope, "You are a shining star yourself."
In this campaign, five types of food including "Blooming Purple Vancho," a grape juice with a subtle elderflower scent and fruits, the colorful "Blueberry Star Macaron," "Purple Cheese Cake," and "Purple Star Cupcake," one type of gold-designed mug, one type of glass, a pouch that can hold tablet PCs and laptops, and one type of keychain, a total of six collaboration products with BTS will be released. The purchase quantity is limited to one item per person per item.
In addition, during the season, sleeves and shopping bags featuring a combined Starbucks and BTS logo will be used. Both shopping bags and sleeves will be operated in limited quantities, and shopping bags will only be provided to customers who purchase collaboration MD products.
At the same time, during the collaboration period, BTS's "Make It Right" from "MAP OF THE SOUL : PERSONA" can be heard at Starbucks nationwide.
During the campaign period, Starbucks plans to donate the sales profits from items collaborated with BTS to support the "Youth Independence Project" through a foundation.
These are English translations of articles from our GTTOUR Japanese website. |