Natural Korean cosmetics brand NATURE REPUBLIC announced on the 13th that they have signed an exclusive model contract with global idol group NCT127.

Nature Republic announced, "The vibrant energy and charm of NCT127 members matched the brand concept of naturalism, leading to their selection as new models." They added, "We expect that the challenging spirit of NCT127, which continues active promotions expanding their stage globally from Seoul, the hub of K-POP, resonates with the brand's aspirations and will create an opportunity for the resurgence of K-Beauty.".

NCT127 plans to showcase diverse charms as global models representing Nature Republic and convey a new brand image.

The first step can be seen through a video scheduled for release at the end of this month, and they plan to continue special communication with domestic and international fans through various online marketing activities in the future.

NCT127 has a large fanbase not only in Korea but also in Asia, the United States, and Europe, and is expected to have a significant impact on improving brand recognition and credibility.

These are English translations of articles from our GTTOUR Japanese website.