Lotte Chilsung Beverage has selected global superstars 'BTS' as the model for Chilsung Cider, the company announced on the 14th.

Chilsung Cider, celebrating its 70th anniversary this year, plans to launch various marketing activities for the next year with BTS as its new face.

A video has been created symbolizing the meeting of the seven stars representing Chilsung Cider, which has reached its 70th anniversary, and the seven members of BTS, who are celebrating their 7th debut anniversary. It will be released on the Lotte Chilsung Beverage official social media channels on May 15th at 7:07 PM.

The video will feature the crisp and refreshing taste unique to Chilsung Cider, along with the appearance of BTS, the new face of Chilsung Cider.

Lotte Chilsung Beverage plans to promote the new Chilsung Cider products, Green Tangerine and Peach, which are being released with a new flavor for the first time in 70 years, through teaser and main advertisements featuring BTS.

The meeting between Chilsung Cider, which has attempted a unique transformation, and BTS, the global superstars who have captivated people worldwide, is expected to capture consumers' attention.

A Lotte Chilsung Beverage official stated, "BTS will bring new vitality to the brand image of Chilsung Cider," adding, "We expect the new Chilsung Cider products, Green Tangerine and Peach, to be released with BTS to create a new wave in the carbonated beverage market."

These are English translations of articles from our GTTOUR Japanese website.