YG has confirmed that their new group "TREASURE", the first in 4 years since BLACKPINK, will officially debut on August 7th.

YG Entertainment unveiled a concept video embodying TREASURE's worldview and a debut date poster for the first time on their official blog today (20th) at 9 PM.

The concept video impressively conveys TREASURE's determination to take their first step towards global stardom on an overwhelming scale.

With the narration "There are discoveries to be made in everyday life," innovative discoveries that greatly contributed to human development served as motifs, connecting with Treasure's identity. It continued with the narration "This one step will change everything," and in the latter half of the video, the light gathered by the 12 members spread out, covering a giant planet Earth.

Following this, with the narration "This will is going to shake the world / We call this THE TREASURE EFFECT," the debut date "August 7, 2020" was engraved, raising the anticipation of global fans.

While it remains to be seen what kind of new music Treasure will present and how they will captivate global fans with their performances, one thing is clear: this is a major project that YG is launching with the global market in its sights.

The fact that 4 out of the 12 members are from Japan is also predicted to be very advantageous in the Japanese music market, the second largest in the world.

A YG representative stated, "The music video for Treasure's debut song had the largest production cost among all previous debut groups," and added, "We will continue to provide generous support for a high-quality result that can be confidently presented on the world stage."

Treasure was formed through the survival program "YG Treasure Box," which aired from November 2018 to January 2019, and the 12 members have been preparing for their debut.

These are English translations of articles from our GTTOUR Japanese website.