SM Entertainment (SM) and JYP Entertainment (JYP) have

established a specialist company 'Beyond LIVE Corporation' (BLC) for the world's first online-only concert 'Beyond LIVE',

and the two companies, representing K-pop, will jointly lead the growth of the global online concert brand.

BLC is the company that plans and operates 'Beyond LIVE',

and it will further enhance SM's content producing capabilities and Naver's technology synergy with JYP's global network and creativity.

They aspire to grow 'Beyond LIVE' into a global online concert brand by strengthening global joint business development in the future.

'Beyond LIVE', first unveiled in April, is the world's first online-only paid concert.

It has been praised for realizing new Culture Technology (CT) in the concert field,

and opening a new future for advanced digital performance culture through interactive communication via Augmented Reality (AR) technology and multi-image connection.

Notably, on the 9th, the global girl group TWICE will hold

'Beyond LIVE-TWICE: World in A Day'.

JYP's head, Park Jin-young, will directly participate in the planning of this performance.

In this concert, which has the concept of 'a world tour in a day',

TWICE will communicate and interact with fans worldwide through the stage for the first time in a while, based in the online space.

It will be broadcast live worldwide through Naver V LIVE starting at 3 PM on the 9th.

These are English translations of articles from our GTTOUR Japanese website.