JYP (Director Park Jin-young) is venturing into the production of organic cosmetics.
 
On the 22nd, according to the cosmetic brand "SIORIS," JYP Entertainment (hereinafter referred to as JYP) has attracted investment and will begin full-scale activities with CEO and Producer Park Jin-young. This investment was made through a share acquisition, and as a result, CEO and Producer Park Jin-young plans to actively participate not only as a promotional model but also as an investor in SIORIS's domestic and international marketing.

JYP is a company that has achieved global success in artist discovery, management, and album planning and production. In particular, attention is being drawn to the fact that founder and CEO Park Jin-young has shown active interest in this new beauty business from the start and has participated in product planning and development. 
 
Han Sung-wook, CEO of Gen Cosmetics, expressed his thoughts, stating, "We expect that JYP Entertainment's global K-POP influence and SIORIS's clean beauty, centered on domestic ingredients, will create synergy."
 
With this investment from JYP, SIORIS plans to actively expand its touchpoints with consumers and strengthen its marketing efforts.

These are English translations of articles from our GTTOUR Japanese website.