2 Billion Won Raised on the First Day for IZ*ONE's Re-launching Funding, Ahead of Disbandment at the End of April.

Wadiz announced on the 22nd that the funding project, "Parallel Universe Project," for the re-launching of the idol group IZ*ONE, raised 1 billion won in 20 minutes after its opening and surpassed 2 billion won on the first day.

This funding is a fundraising project for the re-launching of IZ*ONE, whose activities are set to conclude at the end of April. The IZ*ONE fan union WIZ*ONE established the "Parallel Universe Project Committee" to raise the initial capital required for the re-launching.

This is not the first funding project based on a fandom. The photobook funding project featuring the members of the group HIGHLIGHT is scheduled to open on the 29th, and it has already garnered significant interest, with over 2,600 people applying for notifications about the funding's opening.

The background to this trend lies in crowdfunding evolving beyond a mere means of gathering public funds to become a platform for active communication and interaction with Wadiz supporters who exhibit "fansumer" tendencies. Manufacturers are analyzing it as an attractive channel because they can transparently disclose the entire funding process and view supporter opinions and behavioral data.

An official from the Parallel Universe Project Steering Committee, which is conducting this funding, stated, "This project, embodying the wishes of the fans, was decided to proceed through Wadiz to enhance transparency during the funding process." They added, "We hope that the fans' hearts will ultimately bear good fruit and become a source of hope for other fans in similar situations."

This funding is scheduled to run for two months until June 21st and participation is available on the Wadiz homepage.

Source: ⓒKorea Economic Daily

These are English translations of articles from our GTTOUR Japanese website.