HYBE's music museum "HYBE INSIGHT" opens today.

HYBE INSIGHT is a complex cultural space that embodies HYBE's mission of "We believe in Music" and the company's goal to "create life changes by conveying emotion through music and sharing positive influence." It is designed as a space where HYBE artists and fans meet through music, and where anyone who loves music can enjoy themselves.

Located on the B1-B2 floors (total area of 4,701㎡) of "HYBE Yongsan" in Yongsan-gu, Seoul, HYBE INSIGHT compiles HYBE's music stories through various forms of detailed exhibitions. Visitors can experience HYBE's music through various senses and feel the power that music conveys.

◼️ HYBE IN SIGHT, an experiential exhibition space utilizing new methods and five senses with HYBE's music as the theme

The B2 floor, the entrance level of HYBE INSIGHT, is an exhibition space themed around "HYBE INSIGHT." HYBE's music is expressed through diverse content using the three keywords: Sound, Movement, and Story.

◼️ James Jean Special Exhibition, "Seven Phases" inspired by BTS

To commemorate its opening, HYBE IN SIGHT will present its first special exhibition with world-renowned artist James Jean, famous for his fantastical visual art, titled "SEVEN PHASES."

In the exhibition space on the B1 floor, you can encounter the work "Garden," inspired by BTS. In this work, James Jean depicts BTS, who provide comfort to contemporary people through their honest music, with his unique fantastical and dreamlike interpretation. In addition, wooden sculptures designed by James Jean with characters embodying the characteristics of BTS members, sketches and drawings, and James Jean's previous works will also be exhibited.

HYBE INSIGHT plans to regularly hold special exhibitions in collaboration with various art genres based on the IP of HYBE LABELS artists in the future.

◼️ Digital differentiation introduced, including mobile viewing reservations, admission, artist docents, and AR mini-games

HYBE INSIGHT has actively incorporated diverse and differentiated digital elements into its usage methods, including advance reservations and viewing. Advance viewing reservations are accepted through the official website and mobile app. Visitors can select their desired date and time, complete payment, and then receive a mobile admission ticket with a QR code generated from the mobile app on the day of their visit. After temperature measurement upon museum entry, they can scan the QR code to enter.

HYBE IN SIGHT explained, "HYBE INSIGHT will be a museum that highlights HYBE's musical journey created together by HYBE, artists, and fans, allowing for unprecedented ways to appreciate music, and a special space where artists and fans can expand their musical experiences through communication mediated by music."

Article Source: ⓒYTN&YTNplus

These are English translations of articles from our GTTOUR Japanese website.