CJ ENM will unveil a global digital platform based on music content.

On the 12th, CJ ENM announced that it has formed a strategic partnership with STAYGE Labs, a K-pop community platform development company, to build a global digital platform based on music content.

Through this business alliance, CJ ENM will invest in STAYGE Labs and plans to develop a global digital platform based on music content by the first half of next year through the cooperation of both companies.

CJ ENM possesses comprehensive music content IPs through Mnet broadcasts, KCON, and MAMA, while STAYGE Labs has expertise in digital platform operation experience and new technologies such as NFT and blockchain technology. Through the cooperation of both companies, it is expected that CJ ENM's various music content can be enjoyed in a digital environment beyond time and space.

STAYGE Labs is an entertainment tech startup that develops and operates K-pop community platforms based on blockchain technology. Following the launch of the global fan community service "STAYGE" in 2018, it released the web-based global live streaming platform "PRESENTED LIVE" last year. As a result, it has more than 500,000 members worldwide, including in the US, Japan, and Southeast Asia, demonstrating not only platform technology and development capabilities but also a high understanding of K-pop based on operational experience.

A CJ ENM official stated, "As the influence of K-pop expands globally, the need for building digital platforms for music content is gradually increasing." He added, "Through a strategic business partnership with STAYGE Labs, we plan to build a digital platform optimized for CJ ENM's music content and expand the influence of K-pop."

Source: ⓒstarnews

These are English translations of articles from our GTTOUR Japanese website.