The "2021 MAMA (2021 Mnet ASIAN MUSIC AWARDS)" hosted by CJ ENM, which will be broadcast live worldwide on December 11th, had its teaser video, signaling the start of the event, suddenly released on the 14th.

The concept that summarizes the entire "2021 MAMA" awards ceremony is "MAKE SOME NOISE." It embodies the meaning of experiencing the powerful force of music that transcends barriers of country, race, and generation through the language of K-POP, respecting each other's value without prejudice, and bringing the whole world together as one larger entity.

The "2021 MAMA Teaser" video released on the same day depicts "growing light" gathering to form a large spiral, embodying the meaning of this year's concept. This visualizes the various voices and cheers of global fans and artists becoming one within K-POP and growing into an even louder cheer. The teaser video, expressed in various colors, also features the voice of this year's MAMA host, Lee Hyori, raising expectations for a new message.

On the same day, the official "2021 MAMA" website (www.2021mama.com) was globally opened to communicate with K-POP fans worldwide. In addition to providing various information about MAMA, it will also conduct online voting targeting global K-POP fans in the future. The official website operates in five languages, including Korean, English, and Japanese.

Meanwhile, MAMA has consistently demonstrated novelty that breaks down prejudices, such as being the first K-POP awards ceremony to go global, the first K-POP awards ceremony to be held in three regions of Asia simultaneously, and the first K-POP awards ceremony to be held in a dome stadium. It has presented the potential of K-POP and communicated with the world through music. "2021 MAMA" will be broadcast live worldwide from 6 PM KST on December 11th.

These are English translations of articles from our GTTOUR Japanese website.