Sanrio Korea has joined hands with SM Entertainment to present a collaboration between the popular K-POP artist group NCT and Sanrio characters.

This collaboration between Sanrio and NCT, the first of its kind for a K-POP artist, will unfold with the concept of Sanrio characters visiting NCT Town, where the NCT members live, and will showcase a unique encounter where NCT members' characters are matched with Sanrio characters, respectively.

A wide variety of Sanrio characters that suit the NCT members will make a grand appearance, including Sanrio's main icon Hello Kitty, as well as My Melody, Kuromi, Cinnamoroll, Pompompurin, and Pochacco.

Sanrio Korea and SM Entertainment will hold a pop-up store in Seongsu-dong from June 30 to August 1 to commemorate this collaboration.
 

These are English translations of articles from our GTTOUR Japanese website.