
Mars Korea announced on the 18th that it will launch a BTS Special Edition in collaboration with the chocolate confectionery brand Snickers® and BTS.
Since its launch in 1930, Snickers has been one of the most beloved chocolate bars worldwide, containing nuts such as peanuts and almonds, as well as caramel and chocolate.
The BTS Special Edition features the titles of eight hit BTS songs on purple packaging. It will be released in a total of nine varieties: eight special editions featuring the titles of six domestic release songs and two Japanese versions, plus one Snickers edition. Depending on the product configuration, it can be enjoyed in two versions: single size and fan size.
Jung Sun-woo, CEO of Mars Korea, said, "We are delighted to collaborate with the global artist BTS, who is loved by music fans around the world for their brilliant performances as well as their heart-touching lyrics," adding, "We hope that consumers tired from the COVID-19 pandemic and daily fatigue will receive positive energy and recharge their bodies and minds."
These are English translations of articles from our GTTOUR Japanese website. |