
Photo = YG Entertainment
The music video for rookie girl group BABYMONSTER's "BATTER UP" has surpassed 100 million views on YouTube, adding another new record to their achievements.
According to YG Entertainment on the 15th, the music video for BABYMONSTER's "BATTER UP" exceeded 100 million views on YouTube at approximately 3:23 AM that day. This comes about 18 days after its release on the 27th of last month at midnight. It is the fastest speed for a K-pop group debut song in history.
Considering that YouTube is a platform that plays a central role in the global music market, it can be inferred that BABYMONSTER's influence is expanding across the globe. It is analyzed that their powerful musical capabilities, proven even before their debut, and the solid fan base formed through them have resonated effectively.
In addition to the actual music video, the "BATTER UP" performance content is also receiving a positive response. The dance performance video reached "Most Viewed Videos in 24 Hours" immediately after its release on YouTube and has now surpassed 20 million views, while the live performance, praised for its high level of completion comparable to music broadcasts, has also exceeded 16 million views.
Their popularity on Spotify, the world's largest music streaming site, is also extraordinary. BABYMONSTER reached 1 million monthly listeners within 6 days of release, and "BATTER UP" surpassed 10 million streams in 10 days since its debut, supported by the enthusiastic response of listeners worldwide. This is also the shortest record for a K-pop girl group's debut song.
Furthermore, they have signaled success in various other indicators. Immediately after its release, "BATTER UP" topped the iTunes song charts in 21 countries and settled at the top of the worldwide charts. It also entered the US Billboard Global 200 and Billboard Global Excl. U.S. charts at 101st and 49th place, respectively, cementing their unique presence as "monster rookies" in the global music market.
Article source: xportsnews
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