Coca-Cola Creations, unveiled in 2022, was planned with the purpose of providing unique brand experiences by fusing diverse elements such as unconventional ideas, collaborations, and cultural trends.

The Coca-Cola Zero K-Wave limited edition product was born from inspiration drawn from K-Pop, which has established itself as a mainstream culture in the global market. The company explains that it captures the magical thrill felt when creating a unique fandom and enhancing the global influence of K-Pop, using the infinite love and passion for K-Pop and its artists as a motif.

The "refreshing bias flavor" of Coca-Cola Zero K-Wave embodies the excitement and special feeling fans experience when they first fall for a K-Pop artist. The product packaging is designed to allow fans to visually feel the explosive and dynamic energy created together at concert venues.

The Hangul "Coca-Cola" logo, written in the brand's signature typeface, is placed on the front of the product. A key feature is that the light erupting from the 3D Coca-Cola Creations cube transforms into the Hangul Coca-Cola logo, which stands out clearly while harmonizing with the English logo.

Along with the launch of this limited edition, Coca-Cola plans to release a song and music video created in collaboration with JYP Entertainment's representative producer and artist Park Jin-young, as well as JYP artists representing K-Pop globally, including "Stray Kids," "ITZY," and "NMIXX." Additionally, programs that offer new digital experiences through Coca-Cola "Zero K-Wave" are also in preparation.

Oana Vlad, Senior Director of Global Strategy at Coca-Cola, stated, "We are delighted to be able to deliver the magical experience that Coca-Cola offers to fans around the world, based on the inspiration we received from the infinite dedication of the most passionate K-Pop fans globally," adding, "We plan to present a unique experience where people can enjoy K-Pop in a new way with Coca-Cola Zero K-Wave."

The Brand Marketing Lead (Managing Director) for Coca-Cola Korea and Japan stated, "Coca-Cola Zero K-Wave is a festival-like project that allows people to immerse themselves in the dynamic world of K-Pop, fueled by the passion of K-Pop fans worldwide," and added, "Through collaborations with K-Pop artists who have gained fame in the global market, we intend to highlight the special love fans have for their artists and the influence K-Pop has on culture, while providing innovative experiences that bring fans together."

Meanwhile, Coca-Cola "Zero K-Wave" is scheduled to be sold in 36 countries worldwide, including the United States, France, Spain, Singapore, and Japan. Starting with "Coca-Cola Zero Stardust," which flew in from space in 2022, Coca-Cola Creations has previously introduced "Coca-Cola Zero Marshmello" in collaboration with a global EDM artist, "Coca-Cola Zero Dreamworld" which connects reality and the dream world, and "Coca-Cola Zero Legend," which captures the thrilling experience of gaming.

These are English translations of articles from our GTTOUR Japanese website.