Actor Kim Soo-hyun, singer and actor Rowoon, and singer Jeon Somi will step up as hosts to lead M COUNTDOWN at CJ ENM's "KCON LA 2024."

For three days from July 26 to 28, "KCON LA 2024" will be held at the Crypto.com Arena, LA Convention Center, and GILBERT LINDSAY PLAZA in Los Angeles, USA. Actor Kim Soo-hyun, who creates a global syndrome with every project, global K-POP trendsetter Jeon Somi, and Rowoon, who has successfully transitioned from singer to actor, will host the M COUNTDOWN events taking place at the Crypto.com Arena.

In particular, the visit to "KCON" by the unrivaled actor Kim Soo-hyun, who has played a major role in the globalization of Korean content, marks his first appearance in nine years since 2015, drawing significant attention to the meeting between global star Kim Soo-hyun and "KCON LA 2024." Kim Soo-hyun will take the stage as a host on the 28th, the final day of "KCON LA 2024." His recently concluded drama "Queen of Tears" caused a global syndrome, reaching No. 1 on the Netflix Global Top 10 series (non-English) chart.

On the first day, the 26th, Rowoon will appear as the host. Boasting unrivaled visuals, Rowoon debuted with SF9 and has since been actively pursuing a career as an actor. Having won three awards at last year's KBS Drama Awards—Top Excellence Award (Actor), Popularity Award (Actor), and Best Couple Award—for the drama "The Matchmakers," Rowoon will open the festivities for M COUNTDOWN, which will brilliantly decorate every night of "KCON LA 2024."

On the 27th, Jeon Somi will take the microphone. As an icon of positivity and energy who leads trends, Jeon Somi has already been recognized for her excellent hosting skills and performances through the "MAMA AWARDS," raising expectations for her active role in this year's "KCON LA 2024."

KCON, which has served as a stepping stone for K-POP artists to enter the global market by introducing them in the United States—the world's largest music market—previously announced plans to showcase various multi-stages as well as artist-fan ultra-close content and programs through "KCON LA 2024."

"KCON LA 2024" plans to showcase a variety of K-POP works under the theme "MUSEUM OF POPPIA" this year. With the ambition to become a new dimension of festival where people can empathize and connect across borders and generations through music and culture via diverse K-POP stages, performances, and content, the hosts have also been selected differently from previous years, inviting representatives of K-POP and K-content who lead global trends to guide the festival.

"KCON LA 2024" will be held for three days from Friday, July 26 to Sunday, July 28 (local time) at the Crypto.com Arena, LA Convention Center, and GILBERT LINDSAY PLAZA in Los Angeles, USA.

Source: ©SPORT DONGA

These are English translations of articles from our GTTOUR Japanese website.