2022 is the Year of the Tiger. In anticipation of the New Year, various food manufacturers have been selling limited edition products with tiger designs on their packaging since December 2021.

The word for tiger in Korean is "Horangi (호랑이)", and the sound a tiger makes is "Oheung (어흥)" (in Japan, it's "Gaoo", etc.). A characteristic is that each company is adopting names like "Horangi Edition" or "Oheung Edition".

One of these is Binggrae's "Banana Milk", a national drink of Korea, which has been selling limited edition designs every winter since 2016. This winter, they released the "Banana Milk Oheung Edition" with a cute tiger design on the package.

With the addition of these friendly designs to popular products, they are becoming a hot topic, especially on Korean social media.

Article Source: ⓒkonest

These are English translations of articles from our GTTOUR Japanese website.